NFL Style Branding and Social Media

Developed a visual identity for NFL Style — the league’s lifestyle hub where football, fashion, and culture meet. Built entirely from the ground up, the system included a distinctive color palette, typography, brand marks, textures, and design treatments. The fresh, fashion-inspired aesthetic gave the platform its first cohesive visual voice, resulting in more site traffic in three months than the entire previous year and positioning NFL Style as the go-to intersection of sports and culture.

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Animation: Jose “Kooda” Aguirre
Account Team: Carolyn Lasky, Morgan Bauer

Heineken Behind the Label Annual Report

Behind the Label is a multi-year HEINEKEN USA thought leadership initiative that takes a closer look at the varied people and processes in the alcoholic beverage industry. Through interviews with women and other minority groups working in beer, wine, and spirits, the reports identify challenges and reveal opportunities for greater inclusion. Download the fully designed annual whitepapers here.

Harry Potter New York Social Media

Brought the Wizarding World to life through art direction, production, and styling for photoshoots and media events celebrating the Harry Potter New York flagship store. Each piece of content captured the store’s immersive magic, connecting fans worldwide through imaginative social storytelling.

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Art Director + Assistant Producer: Kathryn McCambley
Photographer: Jose Aguirre + Ryan Laux
Gaffer: Chris Lundy
Executive Producer: Daniel Kennedy

Big Ass Fans Comfort Revolution

Revved up Big Ass Fans’ creative to full power with an energetic paid media and copywriting campaign built around comfort, confidence, and bold personality. Geo-located, weather-triggered ads targeted key regions during peak heat, driving 830 total leads — a 134% increase from June to July — while reinforcing the brand as a champion for front-line workers.

Art Direction and Copywriting: Kathryn McCambley
Executive Creative Director: Carl Sorvino
Production Design: Ellie Buck, Anneleen Boonan, and Ryan Laux

Bash Advisory

Crafted a sophisticated, culturally grounded brand identity for an all-female consultancy inspired by the Arabic alphabet and the founder’s Egyptian roots. The result was a distinct visual system and cohesive website that balanced global professionalism with personal heritage.

Whole Foods Market Global Press Kit

Designed a clean, modern global press kit highlighting Whole Foods Market’s mission of quality, sustainability, and community. Through compelling visuals and clear storytelling, the kit served as an accessible, engaging tool for media and partners to explore the brand’s purpose-driven approach.

Stolichnaya National Mezcal Day

Created a dynamic infographic and media mailer educating audiences on the nuanced differences between mezcal and tequila for National Mezcal Day. The campaign combined thoughtful design with storytelling to inspire appreciation for artisanal spirits and drive brand discovery.

#SeeJC Jersey City Tourism Campaign

Showcased the energy and diversity of Jersey City through a statewide advertising campaign celebrating the city’s growth and culture. By leveraging bold visuals and local storytelling, the campaign delivered 34.1M+ impressions, exceeding engagement goals by 121% and elevating civic pride across New Jersey.

Art Director + Copywriter: Kathryn McCambley
Executive Creative Director: Carl Sorvino
Production Design: Jadeh Stevens, Ellie Buck + Anneleen Boonan

Red Lobster Cheddar Bay Biscuit Marketing

Kept Red Lobster’s beloved Cheddar Bay Biscuits in the cultural spotlight with creative activations and limited-edition merch. From National Biscuit Day to the Super Bowl and the 25th Anniversary of the biscuits, campaigns blended nostalgia and humor to keep fans craving more.

Art Direction: Kathryn McCambley
Animation: Jose Kooda Aguirre
Producer: Daniel Kennedy 

Harry Potter New York E-Commerce Launch Photoshoot

Produced, directed and styled a lifestyle photoshoot celebrating the launch of the Harry Potter New York online store. The resulting photos captured the enchantment of the brand through visually rich imagery featured across the e-commerce platform and social channels.

Art Director + Producer: Kathryn McCambley
Photography: Ryan Laux
Executive Producer: Daniel Kennedy