Big Ass Fans Comfort Revolution

Developed creative and copy for a paid media campaign promoting Big Ass Fans during peak summer months. Using weather-triggered and geo-targeted placements, the campaign focused on comfort, reliability, and the people who depend on the products every day. The campaign saw a 134% increase from June to July while reinforcing the brand as a champion for workers.

Art Direction and Copywriting: Kathryn McCambley
Executive Creative Director: Carl Sorvino
Production Design: Ellie Buck, Anneleen Boonan, and Ryan Laux

#SeeJC Jersey City Tourism Campaign

Showcased the energy and diversity of Jersey City through a paid media campaign celebrating the city’s growth and culture. By leveraging bold visuals and local storytelling, the campaign delivered 34.1M+ impressions, exceeding engagement goals by 121% and elevating civic pride across New Jersey.

Art Director + Copywriter: Kathryn McCambley
Executive Creative Director: Carl Sorvino
Production Design: Jadeh Stevens, Ellie Buck + Anneleen Boonan