Big Ass Fans Comfort Revolution

Revved up Big Ass Fans’ creative to full power with an energetic paid media and copywriting campaign built around comfort, confidence, and bold personality. Geo-located, weather-triggered ads targeted key regions during peak heat, driving 830 total leads — a 134% increase from June to July — while reinforcing the brand as a champion for front-line workers.

Art Direction and Copywriting: Kathryn McCambley
Executive Creative Director: Carl Sorvino
Production Design: Ellie Buck, Anneleen Boonan, and Ryan Laux

#SeeJC Jersey City Tourism Campaign

Showcased the energy and diversity of Jersey City through a statewide advertising campaign celebrating the city’s growth and culture. By leveraging bold visuals and local storytelling, the campaign delivered 34.1M+ impressions, exceeding engagement goals by 121% and elevating civic pride across New Jersey.

Art Director + Copywriter: Kathryn McCambley
Executive Creative Director: Carl Sorvino
Production Design: Jadeh Stevens, Ellie Buck + Anneleen Boonan