Showcased the energy and diversity of Jersey City through a statewide advertising campaign celebrating the city’s growth and culture. By leveraging bold visuals and local storytelling, the campaign delivered 34.1M+ impressions, exceeding engagement goals by 121% and elevating civic pride across New Jersey.
Art Director + Copywriter: Kathryn McCambley
Executive Creative Director: Carl Sorvino
Production Design: Jadeh Stevens, Ellie Buck + Anneleen Boonan