Graphic Design

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NFL Style Branding and Social Media

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Developed a visual identity for NFL Style — the league’s lifestyle hub where football, fashion, and culture meet. Built entirely from the ground up, the system included a distinctive color palette, typography, brand marks, textures, and design treatments. The fresh, fashion-inspired aesthetic gave the platform its first cohesive visual voice, resulting in more site traffic in three months than the entire previous year and positioning NFL Style as the go-to intersection of sports and culture.

Animation: Jose “Kooda” Aguirre
Account Team: Carolyn Lasky, Morgan Bauer

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DQ Summer Blizzard Menu with Ashlee Simpson-Ross

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Blended nostalgia and pop culture with a creative campaign celebrating the return of Dairy Queen’s fan-favorite Brownie Batter Blizzard. Partnered with Ashlee Simpson-Ross to reintroduce the iconic treat as part of the “Greatest DQ Hits” summer lineup, evoking early 2000s music nostalgia through expressive set design, styling, and tone. The activation drove 100% positive feature coverage across outlets like People and US Weekly, increased media coverage 16% year-over-year, and inspired organic engagement from fans and celebrities including Lance Bass, JoJo, Snooki, and Danny Pellegrino.

Creative Direction: Katie McCambley
Director: Dina Graham
Photography: Jose Aguirre
Account: Hollyn Page
Brand Lead: Kate Compain
Executive Producer: Daniel Kennedy

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Heineken Behind the Label Annual Report

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Behind the Label is a multi-year HEINEKEN USA thought leadership initiative that takes a closer look at the varied people and processes in the alcoholic beverage industry. Through interviews with women and other minority groups working in beer, wine, and spirits, the reports identify challenges and reveal opportunities for greater inclusion. Download the fully designed annual whitepapers here.

Corporate Portfolio
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Whole Foods Market Global Press Kit

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Designed a clean, modern global press kit highlighting Whole Foods Market’s mission of quality, sustainability, and community. Through compelling visuals and clear storytelling, the kit served as an accessible, engaging tool for media and partners to explore the brand’s purpose-driven approach.

Corporate Portfolio
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Stolichnaya National Mezcal Day

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Created a dynamic infographic and media mailer educating audiences on the nuanced differences between mezcal and tequila for National Mezcal Day. The campaign combined thoughtful design with storytelling to inspire appreciation for artisanal spirits and drive brand discovery.

Corporate Portfolio
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Red Lobster Cheddar Bay Biscuit Marketing

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Kept Red Lobster’s beloved Cheddar Bay Biscuits in the cultural spotlight with creative activations and limited-edition merch. From National Biscuit Day to the Super Bowl and the 25th Anniversary of the biscuits, campaigns blended nostalgia and humor to keep fans craving more.

Art Direction: Kathryn McCambley
Animation: Jose Kooda Aguirre
Producer: Daniel Kennedy 

Corporate Portfolio