Harry Potter Chicago Store Opening

Helped bring the wizarding world to life in Chicago through brainstorming, ideation, and art production for a large-scale experiential April Fool’s Day event. To mark the store’s debut, 20 giant 12ft x 6ft Bertie Bott’s Every Flavour Beans appeared floating along the river, while fans engaged with immersive photo ops and flavor-guessing challenges (yes — even the infamous Vomit bean). The campaign sparked city-wide buzz and earned coverage across NBC, Block Club Chicago, Telemundo, Secret Chicago, and more.

PR Team: Alisa Finklestein, Abbigail Jurgens, Shannon Spitalnik, Shannon Sproul
Experiential Team: Boom Ventures

Heineken Behind the Label Annual Report

Behind the Label is a multi-year HEINEKEN USA thought leadership initiative that takes a closer look at the varied people and processes in the alcoholic beverage industry. Through interviews with women and other minority groups working in beer, wine, and spirits, the reports identify challenges and reveal opportunities for greater inclusion. Download the fully designed annual whitepapers here.

Whole Foods Market Global Press Kit

Designed a clean, modern global press kit highlighting Whole Foods Market’s mission of quality, sustainability, and community. Through compelling visuals and clear storytelling, the kit served as an accessible, engaging tool for media and partners to explore the brand’s purpose-driven approach.

Stolichnaya National Mezcal Day

Created a dynamic infographic and media mailer educating audiences on the nuanced differences between mezcal and tequila for National Mezcal Day. The campaign combined thoughtful design with storytelling to inspire appreciation for artisanal spirits and drive brand discovery.

Red Lobster Cheddar Bay Biscuit Marketing

Kept Red Lobster’s beloved Cheddar Bay Biscuits in the cultural spotlight with creative activations and limited-edition merch. From National Biscuit Day to the Super Bowl and the 25th Anniversary of the biscuits, campaigns blended nostalgia and humor to keep fans craving more.

Art Direction: Kathryn McCambley
Animation: Jose Kooda Aguirre
Producer: Daniel Kennedy