Helped develop and bring to life a large-scale launch event for the Harry Potter Chicago store. The project included concept development, creative ideation, and art production for an April Fool's Day activation that turned giant Bertie Bott's Every Flavour Beans into a citywide conversation piece. The campaign sparked city-wide buzz and earned coverage across NBC, Block Club Chicago, Telemundo, Secret Chicago, and more.
PR Team: Alisa Finklestein, Abbigail Jurgens, Shannon Spitalnik, Shannon Sproul
Experiential Team: Boom Ventures