DQ Summer Blizzard Menu with Ashlee Simpson-Ross

Blended nostalgia and pop culture with a creative campaign celebrating the return of Dairy Queen’s fan-favorite Brownie Batter Blizzard. Partnered with Ashlee Simpson-Ross to reintroduce the iconic treat as part of the “Greatest DQ Hits” summer lineup, evoking early 2000s music nostalgia through expressive set design, styling, and tone. The activation drove 100% positive feature coverage across outlets like People and US Weekly, increased media coverage 16% year-over-year, and inspired organic engagement from fans and celebrities including Lance Bass, JoJo, Snooki, and Danny Pellegrino.

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Creative Direction: Katie McCambley
Director: Dina Graham
Photography: Jose Aguirre
Account: Hollyn Page
Brand Lead: Kate Compain
Executive Producer: Daniel Kennedy

Harry Potter New York Social Media

Brought the Wizarding World to life through art direction, production, and styling for photoshoots and media events celebrating the Harry Potter New York flagship store. Each piece of content captured the store’s immersive magic, connecting fans worldwide through imaginative social storytelling.

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Art Director + Assistant Producer: Kathryn McCambley
Photographer: Jose Aguirre + Ryan Laux
Gaffer: Chris Lundy
Executive Producer: Daniel Kennedy

Harry Potter New York E-Commerce Launch Photoshoot

Produced, directed and styled a lifestyle photoshoot celebrating the launch of the Harry Potter New York online store. The resulting photos captured the enchantment of the brand through visually rich imagery featured across the e-commerce platform and social channels.

Art Director + Producer: Kathryn McCambley
Photography: Ryan Laux
Executive Producer: Daniel Kennedy