Led full creative direction for a brand dedicated to harnessing mental focus and resilience. From competitor audit to visual identity, the work established a cohesive system — logo, color palette, and messaging — that reflected clarity, strength, and high performance. See the completed website for more information.
Bash Advisory
Crafted a sophisticated, culturally grounded brand identity for an all-female consultancy inspired by the Arabic alphabet and the founder’s Egyptian roots. The result was a distinct visual system and cohesive website that balanced global professionalism with personal heritage.
