Creative Direction: Katie McCambley
Director: Dina Graham
Photography: Jose Aguirre
Account: Hollyn Page
Brand Lead: Kate Compain
Executive Producer: Daniel Kennedy
Compete Mental Performance Training
Mental Performance Training (sometimes referred to as sport psychology) is the multifaceted approach of harnessing the power of the mind to maximize performance. As the Creative Director at Compete Mental Performance Training, I led the development of a unique brand identity, utilizing insights from a competitor audit to craft a distinctive narrative. This comprehensive approach extended to the creation of a visual brand system encompassing a unique logo, dynamic color palette, and website.
