Helped bring the wizarding world to life in Chicago through brainstorming, ideation, and art production for a large-scale experiential April Fool’s Day event. To mark the store’s debut, 20 giant 12ft x 6ft Bertie Bott’s Every Flavour Beans appeared floating along the river, while fans engaged with immersive photo ops and flavor-guessing challenges (yes — even the infamous Vomit bean). The campaign sparked city-wide buzz and earned coverage across NBC, Block Club Chicago, Telemundo, Secret Chicago, and more.

PR Team: Alisa Finklestein, Abbigail Jurgens, Shannon Spitalnik, Shannon Sproul
Experiential Team: Boom Ventures